Business Aircraft Sales & Acquisitions

Global Marketing in a Digital Age

The fundamentals of traditional direct and print marketing and sales remain the bedrock of any successful endeavor.  Nonetheless, while digital media and online tools remain a largely untapped resource for most companies, Premier Jet Aviation has aggressively embraced these abilities while simultaneously growing Premier’s network of worldwide associates that focus on personal aviation relationships.  Premier’s Digital Marketing promotes aircraft and services using proprietary database-driven online distribution channels to reach clients in a timely, relevant, personal and cost-effective manner.

Engaging in an ongoing dialogue with clients, prospective clients, partners, employees and the media keeps the sales momentum going and your aircraft in the front of people’s minds. Premier’s successful marketing of an aircraft involves a big picture view of our business, clients and the marketplace.  Committing your dollars to advertising without having a sound marketing strategy in place is like trying to land a plane with your eyes closed. On the other hand, the right message in the right place makes a world of difference. We deploy a strategy specifically designed for your aircraft and its position within the market.  Our strategy development sequence includes:

  • marketing game plan
  • website requirements document
  • brand analysis
  • marketing budget
  • repositioning & growth plan
  • marketing governance plan
  • competitive analysis
  • vendor selection
  • print and social media strategies
  • measurement program
  • advertising plan
  • strategic partnerships & alliances

Premier believes that our online presence is important and that digital tools provide us with significant opportunity, so we are continuously taking the structural steps required to benefit from selling online or engaging customers through new technologies such as social media, email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, webinars and instant messaging to name a few. Our marketing executives from around the world integrate our digital tools and channels to reach current and prospective aviation clients in a creative fashion designed to build their relationships with knowledge added value, not just institute a continuous barrage of sales pitches.  We are at the forefront of providing relevant information in the information age.  Our clients see Premier for our aviation expertise to assist them in delivering the right transportation solution while offering the best value, highest pedigree aircraft available worldwide.